As a mom on the move—hauling gear from fields and stadiums to sandy beaches—Kim Vaccarella could never find a bag that truly held up. So she built one herself.

Launched in 2011, Bogg is indestructible, washable, and built to hold it all. It’s tip-proof, won’t collapse, and was designed to handle whatever life throws your way. And with our game-changing accessories, it’s easy to organize and fun to personalize.